Tobyland

Tobyland
Latvia’s first nightmare theme park
 
2007, Intervention
For the Valmiera Art Symposium we did an advertisement campaign for the Tobyland nightmare theme park.
 
Passer-bys at the Valmiera coach station could take a free photo from a photographer in a Tobyland scenery and then they could take part at a raffle.
The prizes have been three bottles of Riga Balsam, a strong Latvian Liquor.
 
The winners have been nominated during the Gala evening at the end of the Symposium, the winners could collect their bottles at the Valmiera City Council.   
 
It is the declared goal of the city mayor to make Valmiera a clean and friendly town, and to fight crime and alcoholism. All the more we were happy to get so much support from the council to realise our campaign.